Even if you’re a seasoned communications or marketing professional, you may need a refresher course when it comes to writing for the web (including all digital channels.) This content workshop goes beyond grammar and spelling.
Develop and document a consistent Tone of Voice (TOV) for your agency while learning the basics of SEO, editorial style guides and planning content.
Who should attend
Anyone who plans, produces or manages content for state agencies in Georgia including: content managers, PR professionals, communications directors, content managers and marketing teams.
What you'll learn
- Discover Your TOV (Tone of Voice)
How do you speak to your audience? Is your tone consistent? Learn the importance of the words you choose.
- Editorial Style Guides
What’s an editorial style guide and how do you use it?
- User-Friendly Copy
Learn the basics of writing for accessibility, scannability and overall user-friendly wordsmithing.
- Reaching Your Audience
Learn how to write for and use different channels to target your various personas. (*Make sure to take both persona workshops.)
Find out why SEO is just as important to your state agency as it is to an e-commerce site. Learn to use metadata, do keyword research and how to use your site analytics to develop better content for your site.
What is taxonomy and why is it important? Learn the proper use of nomenclature, organization of content and how hashtags are really meant to be used.
- Defining Your Goals
What are KPIs and why do you need them? Learn how to define your goals and measure your success.
- Planning Your Content
Learn how to create an editorial calendar for any published content.
What you'll get
- A TOV Chart
- Sample editorial style guide
- Content Strategy Planner
- Training materials include:
- Hands-on exercises
- Training manual
- Course notes & handouts
- Course binder