How well do you really know your audience? Perhaps you thought you knew your audience, but the changing landscape of the digital world has made some unexpected shifts. Knowing the different types of people your agency serves and understanding their goals (as well as frustrations) is important in your overall content strategy.
Know the importance of understanding your user and learn about the tools to get the research started.
Who should attend
Anyone who plans, produces or manages content for state agencies in Georgia. This includes: communication managers, content managers, PR professionals and marketing directors.
What you'll learn
- Nonempirical Research
Using a questionnaire, we take a look at our assumptions on who your users are. This includes basic demographics.
- Data-Driven Research
How do you collect data that confirms or denies your previous assumptions? We show you how to look at tools already on our platform as well as industry-standard tools we use for clients.
- Define User Traits
Learn how to find and define commonalities among users.
- Segment Users
We begin grouping user traits based on what we need to know. (Level of knowledge, needs, etc.)
- Drafting Your Personas
Separate 3-5 of the more dominate behavior/characteristics and create an “actor” based on those. We’ll give them a name, bio, and identify their common frustrations and goals.
What you'll get
- At the end of the class, you will have between 3-5 personas for your state agency.
- Training materials include:
- Hands-on exercises
- Training manual
- Course notes & handouts
- Course binder
There are no prerequisites to take this course.