Content Strategy

Content Strategy icon
What's your approach to content?

Objective

Develop a consistent voice and tone for your agency, plan content for the year, and learn how to maximize the benefits of your online content.

Topics

  • Voice & Tone
    How do you speak to your audience? Is your voice consistent? Learn how to maintain a consistent brand with words.
  • Planning Content
    Determine what topics you should focus on in every season, and start building your editorial calendar.
  • Search Engine Optimization (SEO)
    How do people find you? Learn how to tailor your content for search engine optimization with keywords and metadata.
  • Structured Content
    Don’t just throw your content in a WYSIWYG editor. Learn about the different content types available to you on the GeorgiaGov platform, and see if you’re using them correctly.
  • Calls to Action (CTAs)
    Maybe you’re not selling a product, but we all want our audience to take action. Learn how to grab their attention and promote follow-through.

What You'll Get

  • A tone chart catering your agency’s voice to various platforms
  • A big picture plan for your content
  • SEO checklist
  • A chart specifying your agency’s keywords
  • CTA template

Prerequisites

There are no prerequisites to take this class.