Content resources can be used to perfect your web and social media content. Start with the basics of defining your organization's voice and tone, plan your content, and combine your guidelines to create a complete editorial style guide.
You have one voice but many tones. Your tone will vary depending on the platform, the user, and your message. You already know your voice; now, learn how to develop a tone for different contexts. (PDF, 114.6 KB)
Google Analytics provides deep insight to what users are searching for on your site. Use that to your advantage. Plan content that is timely and seasonal and fits the needs of your users. (PDF, 123.2 KB)
Using your site's Google Analytics will tell you what the top-searched terms are on your site. Using that information and this worksheet, learn how to develop strategic content using keywords that will impact your SEO. (PDF, 141.1 KB)
This checklist outlines certain guidelines search engines deem important to give your site a higher ranking. The more guidelines you can mark off, the more likely you are to rank higher in search. (PDF, 157.1 KB)
Content that is easily scannable is broken up into bullet points, contains headers, text links, and numbers. Learning to write short and simply is the best way to generate user-friendly content. (PDF, 104.5 KB)
A complete style guide that includes your voice, tone, grammar / punctuation guidelines, agency-specific language, and relevant topics, helps other contributors know your content expectations. (PDF, 169.2 KB)
Completing a content inventory is good way to lay out all content on your site and evaluate what to keep and what to get rid of. This template will get you started with the basic of a content inventory.