Blog: Data

Understanding Your Audience

June 27, 2017

From internal enterprise systems to mobile and web-based applications, we need to understand who we’re really working for … Who is our target audience? Learn how to find and focus on your core users, and how to perfect your digital strategy to best accommodate them.

(Drumroll Please) The "Intro to Analytics" Manual is Here

October 4, 2016

Google Analytics is a powerful tool when it’s used correctly. The problem is, it can be really hard to understand and a lot to sift through for new users. Our latest manual, an Introduction to Google Analytics, shows our agencies the basics of using the tool and can empower them to create content that reaches their citizens.

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