Blog: Content

Form Etiquette, Part 2: Every Question Has a Cost

February 14, 2017

Whether your form is paper, PDF, or interactive, if you are considerate of your respondents’ time, feelings, and privacy, it will goes a long way to establish trust and improve your organization’s relationship with the very people you want to reach with your form. Here’s how to put those considerations front and center in your form planning.

State Agencies: Is Your Content Successful?

October 25, 2016

How do you know your website is working for you? Many state agencies never stop to consider their Key Performance Indicators (KPIs) when it comes to the success of their web content. Learn how (and why) to measure the success of your web content.