Blog: Usability

Understanding Your Audience

June 27, 2017

From internal enterprise systems to mobile and web-based applications, we need to understand who we’re really working for … Who is our target audience? Learn how to find and focus on your core users, and how to perfect your digital strategy to best accommodate them.

Form Etiquette, Part 2: Every Question Has a Cost

February 14, 2017

Whether your form is paper, PDF, or interactive, if you are considerate of your respondents’ time, feelings, and privacy, it will goes a long way to establish trust and improve your organization’s relationship with the very people you want to reach with your form. Here’s how to put those considerations front and center in your form planning.

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