Multi-Screen Resources from Google

May 8, 2014

Google recently published a couple of fantastic resources that address multi-screen environments:

We have mentioned these points in our conversations surrounding the upcoming responsive migration project, but it's always good to remind ourselves of these important principles:

  • The most important one: Optimize your entire site for mobile. We can’t stress this enough. Always think about your mobile users first.
  • Call to action should be front and center, connecting your users to the content they’re coming for immediately. For most of us, this content is access to online services. Use words such as “Apply for...” and “File for...”. Make them prominent on top and remember that users always scan for these trigger words.
  • Simplify and get rid of clutter, especially on the homepage. Ask questions like: Do we really need those rotators? Do we need the “Commissioner’s Message” on top or can it be lower on the bottom? Remember, tools such as Crazy Egg can help you examine what people are clicking on your homepage.
  • Simplify your menu. Don’t make them click through a lot of pages if the content can be combined into one. And again, if no one is clicking on it, does it need to be on your site?
  • Minimize fields in online forms and use auto-fill when it is appropriate.

If you're part of our platform, don't worry. Georgiagov Interactive has adopted the best practices mentioned in these 2 documents. During the responsive migration, we will encourage you to streamline and organize your content to help improve the mobile experience for everyone.

Christina Lingga

About the Author

Christina is the former lead user experience of GeorgiaGov Interactive, where she spent her expertise in user experience, interaction design, usability, and web standards.

You might like...

Images and videos need to be responsive, accessible, and performant.
October 11, 2016

Government websites need to be responsive, accessible, and performant. And it’s not just the website container; it’s also the everything inside of them. If you’re publishing images and videos on your website, see what steps you need to take to make them adhere to the 3 guiding principles.

Text, tables, and documents need to be responsive, accessible, and performant.
September 27, 2016

We build agency websites to be responsive, accessible, and performant. But the effort doesn’t stop with us. What can you, as the website’s content managers, do to make sure your websites stand up to these 3 principles?

July 19, 2016

Learn why users, content, and mobile always come first.