Content Makeover

Content Makeover illustration

You know you need an overhaul, but how do you go about it? The Content Makeover Workshop takes a look at the overall big picture of your site. What’s working or not working? How do you decide on content that you no longer need?

Objective

Learn how to create and use a Content Inventory to take stock of everything on your site. Use analytics to determine the needs and behavior of your visitors. Use data to determine how to rearrange your site to serve up what people really need in a way that is easy to find.

Who should attend

Anyone who plans, produces or manages content for state agencies in Georgia including those who may have the role of: Content Manager, Marketing Manager, Director of Communications, Database Administrator.

What you'll learn

  • Your Content Inventory
    Create and examine your content inventory. Learn how to organize your content according to topic and type. Check for proper taxonomy and organization.

  • Analytics / User Behavior
    See how to use heatmaps and other analytics to get an idea of what people are doing on your site.

  • Purging Content
    Why you should, what you should and how.

  • Information Architecture (IA) 
    What is an IA and what does it matter? Learn the basics of content design using data.

What you'll get

  • Understanding of your site's analytics data
  • A content inventory for your site
  • The start of a content audit
  • Training materials include:
    • Hands-on exercises
    • Training manual
    • Course notes & handouts
    • Course binder

Prerequisites

There are no prerequisites to take this course.