Consulting

Creating a new website or revamping your current one may not be at the top of your priority list. Maybe you’re evaluating ways your website can meet business needs or help you reach goals. Perhaps you want to limit calls to your call center by directing your citizens to the correct information online. Whatever you’re trying to do, our consulting experts will provide unbiased results that are rooted in data and digital best practices.

Our consulting services will help you determine if your site is effective and provide you with steps needed to create website that is beneficial to your citizens. Consulting services by the GeorgiaGov Interactive team include:

  • Homepage Refresh
    We evaluate your site using analytics, heat maps, and usability testing to determine what information is most important to your users and to identify what content can be safely eliminated.
     
  • Usability Testing
    Have you ever watched your customers use your website? User testing allows us to watch real users interact with your site, note their behavior, and recommend ways to solve problems they encounter.
     
  • Information Architecture
    After evaluating the content on your site and looking at how it’s structured, we’ll help you better organize the content based on what the data shows users want. An effective information architecture will help your users find information quickly and easily.
     
  • Content Strategy
    Content is most effective when it’s short, to the point, and easy to read. Our content strategist will identify popular content, get rid of outdated or irrelevant content, and create new content all based on a full evaluation of what is currently on your site. We help you trim your content to the bare essentials so your customers get the information they need — and understand it.
     
  • Heuristic Evaluation
    We’ll do a complete evaluation of your website based on a checklist of best practices in content, design, navigation, and usability.